Al Haddad and Diaz ’24 Present Research at Business Conference
April 24, 2024
By Jessica Firpi ’11
Business professor Serina Al Haddad and Daniela Victoria Otelo Diaz ’24 recently presented research on luxury fashion conglomerate LVMH’s pandemic challenges at the Southeast Decision Sciences Institute (SEDSI).
At the 53rd annual meeting of SEDSI in Charleston, South Carolina, business professor Serina Al Haddad and business management and economics double major Daniela Victoria Otelo Diaz ’24 presented their fall 2023 collaborative independent student research about how the luxury fashion powerhouse LVMH adeptly tackled the pandemic-induced challenges within its fashion and leather goods sector.
The French group LVMH owns prestigious brands such as Louis Vuitton, Bvlgari, Dior, Fendi, Givenchy, Guerlain, Marc Jacobs, Tiffany & Co., and Séphora, among others. Employing applied business analytics and behavioral economics perspectives, the study yielded crucial insights, emphasizing the paramount significance of resilience in the face of adversity and the pivotal role of operational agility in fostering data-driven decision-making.
SEDSI is the southern member of the Decision Sciences Institute, a multidisciplinary international association dedicated to advancing knowledge and improving instruction in all business and related disciplines, including information systems, analytics, and supply chain management.
Related News
December 19, 2024
Video: Experience Rollins
Join us for Experience Rollins, a series of open-house events that are exclusively designed for admitted students.
December 16, 2024
Real Results
The Social Impact Hub provides hands-on opportunities for students to tackle the world’s biggest social and environmental challenges.
December 13, 2024
A Beautiful Day for Healing
As a psychology student at Rollins, Kathy Redwine ’94 discovered her calling for helping people nurture and sustain their mental health.